Congratulations to Barack Obama! What an accomplishment, and what a statement of resounding approval. Obama takes the presidency with over 52% of the popular vote, and with a landslide in the electoral college. So, what made Obama the clear-cut victor? Simply stated, his thematic message, "Change We Can Believe In."
Regardless of you opinion of whether he actually promoted policies that would lead to change, President-elect Obama created something extraordinarily special, and meaningful for many people. The essence of Obama's campaign was his theme.
Obama did two really great things to build on that theme, and tie everything together. First, he used the message in every campaign stump. This is something that John McCain failed to grasp, and failed to do well. Obama made sure to notify Americans that he promoted change, and that constant notification gave many people encouragement.
Second, Barack Obama used other media methods to promote his message. Obama's website was a textbook in web-publishing, and the multiple tools only enhanced its appeal. While John McCain appreciated many of the methods, his acceptance and use of these tools dwindled significantly when compared to Obama's. I was especially impressed with Obama's use of television and his website to promote his tax plan. I innocently typed in the specific URL, and immediately a non-descript tax calculator showed up. What a great combination of visual and tactile marketing to encourage and rally tech-savy youth.
Additionally, the Obama campaign masterfully used technology to encourage and retain young voters. Monday's "Get Out the Vote" campaign on Facebook was just one of the many tools used.
So, how does this help you. Think long-and-hard about the methods you're using to promote your business. Are you still stuck among the 2,500 other lawyers advertising in the YellowPages? How does your website look? Is it interactive? Is it tied to your firm's thematic message? Does your firm even have a thematic message? How are you promoting yourself to the younger generations?
Regardless of you opinion of whether he actually promoted policies that would lead to change, President-elect Obama created something extraordinarily special, and meaningful for many people. The essence of Obama's campaign was his theme.
Obama did two really great things to build on that theme, and tie everything together. First, he used the message in every campaign stump. This is something that John McCain failed to grasp, and failed to do well. Obama made sure to notify Americans that he promoted change, and that constant notification gave many people encouragement.
Second, Barack Obama used other media methods to promote his message. Obama's website was a textbook in web-publishing, and the multiple tools only enhanced its appeal. While John McCain appreciated many of the methods, his acceptance and use of these tools dwindled significantly when compared to Obama's. I was especially impressed with Obama's use of television and his website to promote his tax plan. I innocently typed in the specific URL, and immediately a non-descript tax calculator showed up. What a great combination of visual and tactile marketing to encourage and rally tech-savy youth.
Additionally, the Obama campaign masterfully used technology to encourage and retain young voters. Monday's "Get Out the Vote" campaign on Facebook was just one of the many tools used.
So, how does this help you. Think long-and-hard about the methods you're using to promote your business. Are you still stuck among the 2,500 other lawyers advertising in the YellowPages? How does your website look? Is it interactive? Is it tied to your firm's thematic message? Does your firm even have a thematic message? How are you promoting yourself to the younger generations?
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