Kevin O'Keefe, author of Real Lawyers Have Blogs, turned me on to a great survey that in-house counsel use to rank the importance/competence of outside counsel to hire.
Kevin notes that from those surveyed, 27% noted they used blogs as one method for vetting potential hires. His article continues to highlight the importance of blogging, its usefulness, and its influence in the future. Kevin even makes this profound comment, which I whole-heartedly agree with:
Ask any lawyer who publishes a good topic centric blog and they'll tell you that their speaking opportunities have increased dramatically with blogging. Blogging lawyers are also likely to tell you of their blog posts being re-published as articles and of increasing requests for them to write articles.
However, one of the things I think Kevin missed (perhaps it's because his blog is focused on getting lawyers blogging), is result number 6, "Twitter feeds from lawyers." This ranked in at 22%. I think, like blogging, Twitter is an effective way to get your message out, in short bursts. Although admittedly, Twitter provides less of a useful marketing scheme than blogging, the Twitter feed is a mechanism to show others that you have some personality, besides being a lawyer.
If you're not blogging, I encourage you to immediately start. It's easy, educational, and can be a good source for new business.
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