How long does it take to get yourself an online presence? 1 week. I know, because I did it.
How much did it cost me? About $250. How, you ask? Because I found innovative ways to manipulate the system, while saving some costs. Here's the secrets:
Now, there will be naysayers who will critique my method, especially using templates. I can see the headline/post now, "I would not recommend using someone else's content. Find your own style and spend the money to develop it." Well, sometimes you're stuck with what you've got. I have a web/design budget of $350. When that's gone, it's gone. If I'm seeking the services of someone else, it's going to cost me at least $2000. Budget BLOWN!
With my work-around, I'm within budget (I spent $400 with the SSL upgrade), and I have a web-presence I can be proud of. What's more, I'm online in 1 week, as compared to a colleague who has been paying for his site designing for 3 months, and still isn't online. I'd hate to pay his design bill.
Finally, my method allows for expansion. I can save money now for a future rebuild, or I can pay my web-guy to design a site on my monthly budget, and have the rebuild ready in a year or so.
Side notes:
I agree with Susan Cartier-Liebel in her constant (see here and here) admonition to buy your domain names. It's important for your firm and practice, if you're going to develop the right brand. Remember, despite your aversion to the process, you're just like every two-bit car salesman, auto repair shop, and pizza joint. You need people to remember you, and want to use your services. Build your brand now, and use it effectively in the future. You're small, but you've got the tools to be big.
Second, do not spend time learning HTML in order to "save money" in your web-design. Also, never learn to use advanced coding programs like Dreamweaver or Adobe GoLive. TOO LATE. If you wanted to be a web-designer you should have changed career paths long ago. Cut your losses, and pay someone. Just increase your design budget and move on. These programs have enormous learning curves, and often their "easy" method isn't so easy. I spent 3 hours on one page, fixing code because the drag-and-drop feature didn't place it right.
How much did it cost me? About $250. How, you ask? Because I found innovative ways to manipulate the system, while saving some costs. Here's the secrets:
- Find a cheap hosting service, and pay for the long-haul. I recommend this site for "heavy hitters," and those people seeking full-service web hosting. DISCLAIMER: I'll get a "kick-back" from them, if you tell the site you're referred by me (jbtokc). I'd still recommend their services if you decide not to line my pockets. I also recommend this site for the "faint of heart." Either site does the trick, and provides a method for developing your own content/style sheets. Note: I reviewed MS Office Live here.
- Minimize your initial web-design costs by using web templates, or pre-fab sites. You can use sites like this one to get an idea or design. Note: you will probably need to know some HTML coding (I do) to make these work for you. However, you can still make it work by taking the site to your designer and asking him/her to make your changes. Save even more by writing your website copy, and sending it to your designer to cut-and-paste. Part of the cost of web-design is having to develop the code, and write the content. You've done both, and saved the developer some time. If you need a developer, I'll recommend a guy if you'll email.
Now, there will be naysayers who will critique my method, especially using templates. I can see the headline/post now, "I would not recommend using someone else's content. Find your own style and spend the money to develop it." Well, sometimes you're stuck with what you've got. I have a web/design budget of $350. When that's gone, it's gone. If I'm seeking the services of someone else, it's going to cost me at least $2000. Budget BLOWN!
With my work-around, I'm within budget (I spent $400 with the SSL upgrade), and I have a web-presence I can be proud of. What's more, I'm online in 1 week, as compared to a colleague who has been paying for his site designing for 3 months, and still isn't online. I'd hate to pay his design bill.
Finally, my method allows for expansion. I can save money now for a future rebuild, or I can pay my web-guy to design a site on my monthly budget, and have the rebuild ready in a year or so.
Side notes:
I agree with Susan Cartier-Liebel in her constant (see here and here) admonition to buy your domain names. It's important for your firm and practice, if you're going to develop the right brand. Remember, despite your aversion to the process, you're just like every two-bit car salesman, auto repair shop, and pizza joint. You need people to remember you, and want to use your services. Build your brand now, and use it effectively in the future. You're small, but you've got the tools to be big.
Second, do not spend time learning HTML in order to "save money" in your web-design. Also, never learn to use advanced coding programs like Dreamweaver or Adobe GoLive. TOO LATE. If you wanted to be a web-designer you should have changed career paths long ago. Cut your losses, and pay someone. Just increase your design budget and move on. These programs have enormous learning curves, and often their "easy" method isn't so easy. I spent 3 hours on one page, fixing code because the drag-and-drop feature didn't place it right.
