I'm a HUGE, HUGE, HUGE, advocate of finding a way to "reinvent the wheel" when you're starting/operating your own law firm. I've discussed a variety of ways you can make yourself "popular" without blowing your operating budget. For me, Google Places is big.
In today's post from Jay Fleischman, he hits this topic squarely on the head. If you're following the crowd, you're always going to be following the crowd. I like this sentence from Jay's post: "They got there first, and have more money to spend than you do." That's the quintessential point that a lot of new solos don't realize.
You have to find the new avenues and marketing mediums (right now I'm trying to negotiate a sign placement in a local burger joint), to get your name and message out.
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