Marketing is one of those things I'm not really good at. Well, I shouldn't say that; I try, but I come up short sometimes. Sure, I'm blogging, I'm seeking referrals, I'm trying to market my practice, but sometimes, all that stuff is tough.
That's why this post by Tom Kane was such a great thing. Tom gives some short, simple, and fantastic advice on how & why you should market to referral sources. His synopsis gives 8 quick and simple ideas for ways to market to your referral sources.
I suggest you spend a few minutes reading the post, and the accompanying document written by Trey Ryder.
One of the most effective ways to get referrals is by following up with just a thank you for your business or it was a pleasure to meet you,in a heart felt written card through the mail.
ReplyDeletePeople really appreciate this and it keeps you in their thoughts instead of indifference.
In other words they will just take their business elsewhere.
Keep this in mind.
Sandy,
ReplyDeleteThat's exactly right. I can't tell you how many attorneys forget to thank me for referrals I send, and how frustrated that makes me. Thanks for reading.