Creating a blog is one of the best things you can do for your law practice. The blog gives you the ability to become an "expert" in your specialty. If done correctly, potential clients searching for information will discover your blog and site.
Well-known and esteemed blogger/marketing guru/practice management pro, Jay Fleischman, recently blogged about some easy steps you can use to set up your law firm blog. His tips, which you'll find here, give a brilliant summary of building the law practice blog.
It's important to remember that blogging is one opportunity to liberate yourself. The law firm blog gives you a platform to express yourself. Like Jay mentions though, blogging is difficult. It's not easy to constantly develop new content (remember: the key to getting "Googled" is vibrant, relevant, changing website content).
Blogging can be a rewarding and educating experience. Blogging can help you keep up with current legal developments and the world at large. Go get a blog!
You may also want to check out Jay's related post about fixing up or getting started with your firm website.
Thanks so much for the kind words, Jeffrey. As a prolific blogger, you undoubtedly know how tough it can be to find inspiration for new content. But like any muscle, once exercised for a long enough period of time it becomes stronger.
ReplyDeleteStarting a blog is difficult, but given time it becomes far easier.