Here's a great article I found when I "Googled" the term "law firm marketing." In my law practice introduction course, we've been tasked with the duty of designing a four partner law firm. As the resident chief "techie", and because of my degree in communication, I received the task of designing the firm marketing plan and website.
In preparing for life after law school, I've met with several solo practitioners to get some valuable advice. Particularly useful has been their insights on the struggle to bring in clients. Most of the attorneys have little success with their yellow pages advertising, despite the phone company's instance on a certain ROI.
In one situation, I suggested blogging as a valuable tool, but the attorney quickly dismissed the idea because of the hassel involved. Apparently, the time spent surfing CNN, MSNBC, and the countless number other sites, accounted for far more revenue than the blogging alternative.
Now, I don't know that a blog, especially one like this, is ever going to be such that a lot of business will come from it. However, it's just one more tool in the overall marketing scheme that will improve your firm's exposure. Moreover, I think people like to be able to take your card and go online and see what you're discussing.
Check out Microsoft Office Live for one other method of improving your exposure. Surprisingly, Microsoft is offering free web hosting and design services for businesses. The caveat, it's only free for the 1st year. The bonus, they'll host your website for only $14.95 per year afterward. This is a steal, especially since their design tool is relatively easy to use, you'll have your website up in an hour. One of the best features is that MS has finally opened their MS Office Outlook Connector for everyone. You'll be able to download this program and synchronize your "e-mail messages, calendar items, contacts, tasks, and notes between Outlook and Office Live Small business Mail." You can read more about the Connector here.
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