The ABA Journal is one of the publications produced by the ABA that I religiously read. For the most part, I believe there are very few things that are "pro-solo" produced or sponsored by the American Bar Association, but the ABA Journal is one of them.
In practically every issue, you'll glean some relevant and useful information about technology, big firm ethics/management, or legal practice. This article is one of those gems.
You'll notice that 100% of large firms have websites. Well duh, these 100 lawyer-plus firms can afford website design. What I think will be an extensive and innovative opportunity is to make sure that your solo/small firm (only about 52% of you) offers unique website features. I'm looking to revamp/rework my website, and therefore, I'm checking out my competition for examples of what not to do (i.e. a pompous list of my affiliations and "reported cases").
I'm also talking to my friends and family, getting suggestions on what they'd like to see on their attorney's website. One great suggestion I received is to provide access to client files via SSL and password protection. I'm searching the ethical/fiduciary responsibilities of this suggestion, and talking to my web designer about implementation. This special feature provides the solo/small firm with a unique advantage over the larger firms, in addition to some specialized client attention.
In practically every issue, you'll glean some relevant and useful information about technology, big firm ethics/management, or legal practice. This article is one of those gems.
You'll notice that 100% of large firms have websites. Well duh, these 100 lawyer-plus firms can afford website design. What I think will be an extensive and innovative opportunity is to make sure that your solo/small firm (only about 52% of you) offers unique website features. I'm looking to revamp/rework my website, and therefore, I'm checking out my competition for examples of what not to do (i.e. a pompous list of my affiliations and "reported cases").
I'm also talking to my friends and family, getting suggestions on what they'd like to see on their attorney's website. One great suggestion I received is to provide access to client files via SSL and password protection. I'm searching the ethical/fiduciary responsibilities of this suggestion, and talking to my web designer about implementation. This special feature provides the solo/small firm with a unique advantage over the larger firms, in addition to some specialized client attention.
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